Fido Solutions, commonly known as Fido, is a Canadian mobile network operator owned by Rogers Communications. Established in 1996, Fido was one of Canada’s first providers to offer digital GSM services. Today, it operates as a mid-tier brand under Rogers, catering primarily to budget-conscious consumers who seek reliable mobile and internet services without premium pricing.
Fido offers postpaid and prepaid mobile phone plans, home internet services, and various promotions targeting young professionals, students, and cost-conscious users. Known for its competitive pricing and flexible plan options, Fido provides services across Canada using Rogers’ nationwide infrastructure.
About Fido
History and Ownership
Fido was originally launched by Microcell Telecommunications in 1996 as one of the first GSM-based mobile service providers in Canada. It revolutionized the market by offering affordable, contract-free plans and innovative services, such as unlimited local calling zones.
In 2004, Rogers Communications acquired Fido, integrating its network with Rogers’ infrastructure while maintaining Fido as a separate brand. This allowed Rogers to target budget-conscious consumers while distinguishing Fido from its premium brand offerings.
Network Coverage and Technology
Fido operates on the Rogers network, ensuring extensive coverage across urban and rural areas in Canada. It offers LTE and 5G services (in select areas), ensuring fast speeds and strong connectivity for users.
Fido’s mobile plans include:
- Postpaid Plans: Monthly contracts with various data and talk options.
Target Market and Brand Positioning
Fido primarily targets:
- Young professionals and students looking for affordable yet reliable plans.
- Consumers who prefer no long-term contracts.
- Budget-conscious individuals who want premium network access without high costs.
With competitive pricing, frequent promotional offers, and customer-friendly policies, Fido remains a strong alternative to Rogers’ premium offerings and competitors like Virgin Plus and Koodo.
Fido Customer Service Overview
Customer Support Channels
Fido offers multiple ways for customers to access support, including:
- Phone Support: Customers can call Fido’s customer service line for assistance with billing, technical issues, or plan changes.
- Live Chat: Available on Fido’s website, allowing customers to chat with agents in real time.
- Social Media Support: Fido provides support through Twitter (@FidoSolutions) and Facebook Messenger.
- Community Forums: Fido operates an online community forum where users can ask questions and find solutions from other customers and moderators.
- In-Person Support: Customers can visit Fido stores or Rogers-affiliated retail locations for assistance.
- Self-Serve via Fido App and Website: Customers can manage their accounts, view bills, change plans, and add services online.
How to Contact Fido Customer Support
Customers can reach Fido’s customer service through the following methods:
- Phone: Call 611 from a Fido phone or 1-888-481-3436 from any phone.
- Live Chat: Visit Fido’s website and use the live chat feature.
- Social Media: Send a message via Twitter (@FidoSolutions) or Facebook Messenger.
- Community Forum: Join discussions and find answers at Fido Community.
- In-Person: Visit a Fido store or a Rogers-affiliated retailer.
- Fido My Account App: Manage your services and get support through the mobile app available for iOS and Android.
Customer Service Reputation
Fido’s customer service has received mixed reviews, with common feedback including:
Pros:
- Multiple support channels (phone, chat, social media).
- No long wait times for online chat and social media responses.
- Competitive promotional offers for existing customers.
- Easy self-service options through the Fido My Account app.
Cons:
- Long wait times for phone support during peak hours.
- Billing and contract misunderstandings occasionally reported by customers.
- Limited in-store service options compared to Rogers flagship stores.
Fido’s Commitment to Customer Satisfaction
Fido continuously seeks to improve its customer experience through initiatives such as:
- Fido XTRA: A rewards program offering discounts and promotions to loyal customers.
- Fido Payment Program: Allows customers to finance their phones over time with flexible payment options.
- No Overages on Data Plans: Fido offers data plans with no overage fees, ensuring cost predictability.
Comparing Fido’s Customer Service to Competitors
| Feature | Fido | Virgin Plus | Koodo |
|---|---|---|---|
| Phone Support | Available (long wait times) | Available (moderate wait times) | Available (moderate wait times) |
| Live Chat | Yes (fast response) | Yes (fast response) | Yes (via chatbot first) |
| Retail Locations | Rogers-affiliated stores | Bell-affiliated stores | Limited locations |
| Self-Service App | Yes, feature-rich | Yes, feature-rich | Yes, feature-rich |
| Social Media Support | Yes (active) | Yes (active) | Yes (moderate) |
| Online Community Forums | Yes | Yes | Yes (highly active) |
Reviews from Others
fido sez those plans dont exist.
Fido says there will be an activation fee of $70 to change plans and that the cheapest possible is $45 / month, which is what I’m paying and sick of paying. They deny that the plans listed above exist !
View all Fido cellphone reviews.
Fido remains a solid choice for Canadian consumers looking for affordable, no-frills mobile and internet plans. With strong network coverage through Rogers, diverse plan options, and multiple customer support channels, it appeals to cost-conscious users who want reliable service without premium pricing.
While Fido’s customer service is generally well-rated, there are occasional concerns about wait times and billing issues. However, the company continues to improve its services through self-serve tools, social media support, and customer-friendly initiatives like Fido XTRA.
For those seeking an affordable wireless provider with strong digital support and reliable coverage, Fido is a competitive option worth considering.
